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Lightning
MarketingIntermediateClock 60–120 min

Marketing Launch System

Plan, launch and measure marketing campaigns that convert.

Growth lift
+2.4x
Strategy plays
45+
Templates
5
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Target Business outcome

From strategy to KPI dashboard — everything you need to run marketing like a system, not a guess.

Why it matters

Most SME marketing fails because there's no plan, no tracking, and no link to revenue. This bundle ties all three together.

Layers Downloadable files (5)

  • Marketing strategyDocument DOCX

    ICP, positioning, channels and 90-day plan.

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  • Content calendarGrid XLSX

    Weekly content plan across all channels.

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  • Campaign trackerGrid XLSX

    Budget, reach, conversions and ROAS per campaign.

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  • KPI dashboardGrid XLSX

    North-star metrics with weekly trend.

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  • Competitor analysisLayers Hybrid

    Side-by-side breakdown of 5 competitors.

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Lightning Setup guide · 5 steps

  1. 1

    Define ICP and positioning

    Clock 45 min

    Who you're for, what you stand for.

  2. 2

    Pick channels

    Clock 20 min

    2 channels max for the first 90 days.

  3. 3

    Plan the content calendar

    Clock 30 min

    Schedule 4 weeks of content.

  4. 4

    Launch the first campaign

    Clock Day 1

    Tracked in the campaign tracker from day one.

  5. 5

    Review KPIs weekly

    Clock Weekly

    30-minute weekly stand-up on the dashboard.